Alongside web design, I created animated illustrations and iconography to elevate the visual storytelling across Citrix’s digital channels. Using Adobe After Effects and Premiere Pro, I developed motion assets that were integrated into web pages, social media content, and marketing videos. These animations added clarity and polish to complex product narratives while reinforcing brand consistency and visual engagement across all platforms.
I led the adoption and creative use of Ceros, a no-code interactive web platform that allowed us to create dynamic product demos, interactive quizzes, and web experiences. These assets were designed to educate users, showcase product functionality, and generate qualified leads through engaging, clickable content. I collaborated closely with marketing strategists to concept and build quizzes and demos that aligned with campaign goals and guided users through tailored journeys. As the team’s go-to expert on Ceros, I produced dozens of interactive experiences that were embedded across Citrix.com, driving both engagement and lead conversion for key marketing initiatives.
