Research Process The research phase was a critical foundation for the app’s success. I started with market research and competitive analysis to understand the landscape and define a unique position for Devitrak. This led to user research, including surveys and interviews with event organizers and staff. I also created user flows to map out the...
Creating and Scaling Multi-Brand Assets In this role, I designed a wide range of creative materials used across all brands for social media campaigns, websites, trade show booths, global events, technical manuals, presentations, flyers, and infographics. Each asset was tailored to reflect the distinct tone of the business unit it served, while staying aligned with...
Building the UI Kit and Design Libraries One of the first challenges I tackled was the lack of centralized design resources. I pitched, received approval for, and led the creation of a company-wide UI kit in Adobe XD and branded design libraries in Creative Cloud. These resources standardized components, styles, and brand assets, allowing the...