Building the UI Kit and Design Libraries One of the first challenges I tackled was the lack of centralized design resources. I pitched, received approval for, and led the creation of a company-wide UI kit in Adobe XD and branded design libraries in Creative Cloud. These resources standardized components, styles, and brand assets, allowing the...
Logo Design for the Martel App The Martel app logo was designed to reflect both the functionality and internal identity of the tool. I shaped the “M” to resemble a checkmark, symbolizing task completion, efficiency, and a sense of success—all core values the app brings to the Citrix sales team. To establish clear brand hierarchy,...