Visual Design / Branding

Cloud Software Group Brands Management

Following the acquisition of Citrix, TIBCO, Spotfire, and other companies by the private equity firm, Cloud Software Group, they formed a new centralized marketing department to unify and manage the brand identities of its diverse portfolio. I was brought on as a Senior Creative and Brand Manager to help lead the visual execution and brand development across all business units under this new structure.

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Isometric Mockups of Cloud Software Group Brands

Creating and Scaling Multi-Brand Assets

In this role, I designed a wide range of creative materials used across all brands for social media campaigns, websites, trade show booths, global events, technical manuals, presentations, flyers, and infographics. Each asset was tailored to reflect the distinct tone of the business unit it served, while staying aligned with Cloud Software Group’s broader brand strategy. My design work played a direct role in supporting marketing, sales, and product teams across the globe.

Developing Libraries for Consistency and Efficiency

To ensure consistency across design and non-design teams, I developed Adobe Creative Cloud libraries for each brand, organizing brand-approved elements such as color palettes, typography, and components into easy-to-access collections. In addition, I created parallel libraries in Google Workspace and Microsoft Office to support sales, leadership, and operational teams—providing them with branded templates and assets for internal decks, client-facing materials, and marketing communications. These resources streamlined the creative process and significantly reduced inconsistencies across teams.

Motion Graphics and Video Content

To further elevate the brands, I produced animated content for social media and marketing videos, using After Effects and Premiere Pro to create engaging motion graphics and animated elements. I also partnered with our in-house video producers, assisting on set with video shoots and contributing to the creative direction and storytelling for campaign video content.

Brand Guidelines and Event Support

As a centralized design lead, I created comprehensive brand manuals and event toolkits to guide internal teams and external vendors. These included logo rules, color systems, type usage, tone of voice, and asset application examples—helping ensure consistent execution of brand identity at scale. These documents became key references for teams across regions, especially during major event activations and campaign launches.

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